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Calgary Marketing Solutions [http://www.executiveedge1.com  calgary social marketing] <br/><br/>Owning your own business is something many of us dream of, what we dont dream of however is failure. Getting a business off the ground is hard enough, and then you have to stay afloat and turn it into a success story. Its a lot of work and not for the faint of heart.<br/><br/>In order to make any business a success you must have customers; this seems like an obvious enough fact, but yet many business owners simply do not do enough to reach their targeted consumer base. In a city as large as Calgary, with so many small businesses, this is a great challenge, but not one that is impossible. You must master the Calgary marketing solutions available to you to turn your business into a thriving shopping Mecca.<br/>So, what are some marketing tools you can use in Calgary? First of all, be honest. People are not as gullible as they can seem. They are adults and want to be treated as such. Do not talk to your customers like they are just there, humanize them. They are not just walking wallets, they are people. Use your humanity and compassion to show them your true self and connect with them on a human level. <br/><br/>You must create trust and authority within your market. From your website, to your Facebook, to your LinkedIn profile, At The Executive Edge, we believe that you must have all your I's dotted and all your T's crossed.<br/><br/>With trust will come respect and with respect will come loyalty. Every business needs customer loyalty in order to keep operating. Returning customers are good customers and thats what we want to establish; a strong customer base.<br/><br/>Before you can even be honest with your customers though, you will first need to reach them. A great idea for small businesses today is to utilize the social networking sites that have become so popular today. Start a twitter account and keep your customers informed. Start a blog and inform customers of new arrivals or sales. <br/><br/>Start a facebook page so your customers can give you feedback on your company or give you order information. Keep these social networking sites going and you will surely see your customer base grow, especially with Ffacebook because your customers can suggest your store to their friends with just a click of a mouse!<br/><br/>Another great tool for small businesses is a website. Especially e-commerce as customers can order products without having to go to the store maybe make your store online and save on overheard fees?. <br/><br/>They can email you with any questions they have and can leave you feedback, and best of all, you can optimize your site so that when someone searches for the product you specialize in, and your store comes up! To do this though you will need to build a quality website with a lot of information and keyword rich text so that the search engines can find you and rank you appropriately.<br/>Utilize these tools and your Calgary business is sure to grow.<br/>[http://www.executiveedge1.com/calgary-web.html  social media companies] <br/> <br/><br/> Find out more on  [http://www.executiveedge1.com/calgary-web.html  web marketing company]